| Zune Coming To Europe By Year End |
Jason Reindrop, the marketing director for the Zune, told Reuters that Microsoft was realistic about the challenge it faced in trying to crack into the digital music player market, dominated by Apple Computer Inc.'s iPod. "You couldn't get a more entrenched competitor," he said at the annual music industry Midem Net conference in France. "But we feel really good about the first steps that we've taken." He also added that Microsoft was not yet ready to officially announce when it would launch the service in Europe but it could possibly be out before the end of the year. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year. "We're not simply trying to play catch up with Apple," he said. "We are very realistic, we have what is essentially a three-year plan to firmly and solidly get on the radar. At the same conference, Zune marketing chief, Chris Stephenson, pointed to the release of a truly WiFi-enabled device, a release that would be an answer to the recently-launched Sansa Connect from SanDisk at CES.
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