For the enthusiast, the Virtual Festivals website extends an event’s lifecycle from a few days in the field to 365 days a year. Fans can log-on to get comprehensive news and information about any of the 450 events that take place in the UK each year and purchase tickets, tents, travel and the customary t-shirt. They can meet others planning to attend the same events and share tips and advice or simply just make new friends. After the event, attendees can upload their own experiences and memories, from photos and videos captured on their phones to written reviews and blogs. They can also rate and evaluate every aspect of the event, empowering festival fans to mould the future of the rapidly changing offline environment, in accordance with their preferences.





